The 2026 Brazil International Electric Vehicle Exhibition recently concluded. Huaihai Holding Group made a grand appearance, showcasing its 50 years of technological accumulation and comprehensive service system. Positioned as a "provider of all-scenario mobility solutions," the company successfully completed a high-profile, high-engagement, and high-conversion brand debut in South America's largest electric vehicle market.

This campaign adopted a "dual-track" strategy: showcasing product strength through a premium booth and conducting on-the-ground market research. During the exhibition, the Huaihai booth received over 200 groups of customers, resulting in on-site orders exceeding 2,000 units. The company achieved multiple outstanding outcomes, including national-level authoritative endorsement, mainstream media focus, organic promotion by overseas influencers, and bulk procurement by customers, delivering an impressive performance in its global expansion.

 

I. National-Level Endorsement Elevates Brand Influence Across the Board

Embassy Leaders Visit to Guide, Demonstrating the Hard Power of Chinese Manufacturing

During the exhibition, the Consul General, Counselor of the Chinese Embassy in Brazil, and the Vice President of the China Chamber of Commerce for Import and Export of Electromechanical Products (CCCME) made a special visit to the Huaihai booth. They gained an in-depth understanding of Huaihai's 50-year development history, product technology advantages, and strategic layout in the Brazilian market, expressing high recognition of Huaihai's commitment to technological innovation and deep cultivation of overseas markets. With the backing of national-level endorsement, Huaihai's credibility and influence in the South American market achieved a qualitative leap.

 

In-Depth Coverage by Xinhua News Agency Reaches Hundreds of Millions

Xinhua News Agency utilized a multi-platform matrix to amplify the brand's voice globally. On one hand, Xinhua's domestic and international NC accounts simultaneously published exhibition-related reports, while its official Facebook account covered the event for core domestic and international audiences. On the other hand, the Huaihai team actively coordinated with the Chinese Embassy in Brazil for introductions, additionally securing an on-site exclusive interview and report by Xinhua's Rio de Janeiro branch. This allowed the brand's voice to reach hundreds of millions of people in South America and worldwide through a national-level media platform.

 

Special Support from CCCME with Premium Venue Resources

Leveraging its leading position in the industry, Huaihai received one-on-one specialized negotiation resources from the CCCME. Additionally, the venue provided four core LED advertising spaces free of charge, upgrading brand exposure from the booth to the entire exhibition hall.

 

II. Deep Pre-Exhibition Preparation Leads to Concentrated Success During the Show

Pre-Exhibition Visits and Invitations Result in Orders Before the Show Opens

High conversion rates are no coincidence. Before the official opening of the exhibition, the Huaihai team had already conducted multiple rounds of on-the-ground visits in the local Brazilian market to understand the terminal landscape, competitor dynamics, and customer needs, proactively sending out booth invitations. Many customers were eager to discuss cooperation and expressed their procurement intentions on the spot before the exhibition even opened. The model of "pre-exhibition preparation and mid-exhibition conversion" fully demonstrates the practical value of the dual-wheel drive strategy of "company-wide brand promotion for traffic generation + frontline intensive cultivation."

 

All Sample Vehicles Pre-Ordered, Additional 400 Units Ordered to Lock in Cooperation

The exhibition's momentum continued even after closing. After comprehensively understanding Huaihai's product strength and service system, a deeply cooperative Brazilian customer agreed on the spot to purchase all the sample vehicles after the exhibition ended, and placed an additional order for 400 units. This not only represents ultimate recognition of product quality but also marks a breakthrough in Huaihai's channel development in the Brazilian market.

III. All Four Vehicle Models Sell Like Hotcakes, Precisely Meeting Market Demands

Frenzied Purchasing! Brazilian Customers Rush to Order X3, EB1, JINY, and HL On-Site

Huaihai exhibited a total of seven models this time. Among them, the X3, EB1, JINY, and HL became the most popular hits at the exhibition due to their precise positioning and outstanding quality. Brazilian customers rushed to place orders on-site, leaving the booth's negotiation area completely full.

 

Beyond the complete vehicles, the intangible cultural heritage knitted EM1 model doll also became an "unexpected hit." This cultural and creative product, which ingeniously combines traditional Chinese intangible cultural heritage knitting techniques with electric vehicle products, was warmly loved by foreign customers. Many customers actively inquired about purchasing methods and even used it as a "must-have prop" for taking photos. Connecting emotions through culture and deepening brand memory through emotion achieved a win-win situation for both product marketing and cultural export.

 

IV. From Professional Exhibitions to Global Social Platforms

Precision Operation of Huaihai's Own Media Generates Over 180,000 Organic Impressions

During the exhibition, Huaihai's Facebook and TikTok accounts capitalized on the momentum of the Brazilian exhibition, the World Cup, and the Brazilian June Festivals to innovatively create a series of posters and short videos, precisely reaching local Brazilian users. Data shows that over 93% of the reach for a single piece of content came from Brazilian users, with organic traffic accumulating over 180,000 impressions, achieving low-cost, highly precise localized communication.

 

Overseas Influencers Visit the Exhibition, Sparking Organic Social Media Buzz

The high popularity of the Huaihai booth attracted not only professional buyers but also the organic attention of overseas influencers. Multiple influencers visited the exhibition, including top-tier influencers with 70,000 Instagram followers and vertical niche influencers with over 40,000 followers. Through live streams, short videos, and photo-text posts, they shared the event with global fans, achieving cross-circle communication from professional B2B exhibitions to mass C2C social platforms.

 

Combined with Xinhua News Agency's reporting resources reaching hundreds of millions of followers, Huaihai's participation in this exhibition has formed a three-dimensional communication landscape of "national-level media + overseas social platforms + industry vertical channels," with an estimated total reach of hundreds of millions. This is not only a communication victory for the exhibition but also an important milestone in the internationalization process of the Huaihai brand.

V. From Debut to Deep Cultivation: Planning for the Long-Term Future in South America

During this Brazilian exhibition, Huaihai received over 200 groups of customers and signed on-site orders for more than 2,000 units, while accumulating a large number of potential customers for follow-up. Behind these impressive figures lies Huaihai's clear strategic logic:

First, precise positioning of product strength: Capitalizing on the Brazilian market's policy dividend of license-free registration for 1000W vehicles, as well as real-world scenario needs such as urban commuting, hill climbing, and practical cargo transport, Huaihai has created a matrix of four hit products.

Second, differentiated service system: Positioned as a "full-process companion service expert," Huaihai provides overseas customers with comprehensive chain service guarantees, ranging from quality inspection and logistics container loading to terminal technical support.

Third, visible results from the dual-wheel drive: The strategic approach of "company-wide brand promotion for traffic generation + frontline intensive cultivation" has created excellent synergy between online buzz and offline conversion.

 

The successful conclusion of the Brazilian exhibition is not the end, but a new starting point for Huaihai to deeply cultivate the South American market. Next, the Huaihai team will quickly initiate follow-up and conversion of potential customers. Simultaneously, based on first-hand insights from the exhibition and market visits, the company will accelerate localized product improvements and the implementation of its service system to continuously enhance its competitiveness in the Brazilian market.

Standing at a new historical starting point, Huaihai will continue to be driven by technological innovation, centered on customer value, and characterized by full-process services, writing a brilliant story of Chinese electric vehicle brands going global on this land of opportunity in South America.