Deqing in May, by the Phoenix Habitat Lake. On May 10, the 2026 World Brand Mogan Mountain Summit kicked off grandly, coinciding with the 10th China Brand Day. With the theme Brands Make the World a Better Place, the summit explored new paths for the global development of Chinese brands.
As a representative of the micro-vehicle industry’s overseas expansion, Huaihai Holding Group was invited to the summit. Xing Hongyan, Vice President of the Group, attended the forum and was interviewed by China Top Brands under Xinhua News Agency, sharing experiences in continuously enhancing the visibility, reputation and influence of Chinese brands in the international market.
I. Era of Opportunity: Chinese Brands Enter a Leap Forward Phase of Value-Driven Overseas Expansion
The World Brand Mogan Mountain Summit has become a highly influential high-end exchange platform in the global brand sector, known as the “Brand Davos”. Adopting a new venue for the first time, this year’s summit adopted a global perspective and promoted Chinese brands’ comprehensive shift from scale-based overseas expansion to value-driven overseas expansion.
Vice President Xing Hongyan remarked during her attendance:
Against a complex and volatile global landscape, Chinese brands are at a critical stage of transforming from product export to brand export and from trade-based overseas expansion to ecological localization. With years of deep engagement in globalization, Huaihai’s business covers over 130 countries and regions worldwide. Upholding long-termism, the group advances high-quality global development through sound operations.
II. Anchoring Long-Term Value, Consolidating Global Competitiveness
At the Corporate Brand International Communication Forum, Vice President Xing Hongyan shared in-depth insights on How Enterprises Can Expand Overseas Steadily and Achieve Sustainable Growth Amid a Complex Environment. She noted that opportunities and challenges coexist on the path to globalization. Enterprises must adhere to sound development, value orientation and ecological co-building, and build core competitiveness through brand strength, innovation capability and service excellence.
Looking ahead, Huaihai will continue to uphold the philosophy of open cooperation, forge ahead with global partners, create value together, build ecosystems and share achievements, navigating market cycles with a steady posture and achieving long-term success.
III. Exclusive Interview with China Top Brands under Xinhua News Agency
During the summit, Vice President Xing Hongyan accepted an exclusive interview with China Top Brands under Xinhua News Agency. Drawing on the group’s practice of accelerating globalization and sustaining robust export growth, she shared her thoughts on the summit and industry outlook.
Regarding the global transformation of the new energy mobility industry, Xing Hongyan pointed out that the industry is accelerating into a new era defined by green development, digitalization, scenario-based innovation and compliance. Adhering to quality as the foundation, innovation as the driving force and localized deep engagement, Huaihai will continuously enhance the international influence of Chinese brands through high-standard manufacturing, a full-category product portfolio and a global service system.
IV. Looking to the Future: Embracing the Vision of a World-Class Automaker and a Century-Old Huaihai with the “Five Modernizations” Strategy
2026 marks the 10th China Brand Day, the start of the 15th Five-Year Plan, and a pivotal year for Huaihai to deepen its global presence. Aligning with the five modernizations strategy—high-end development, digital intelligence, green development, integrated development and internationalization—the group will pursue its vision of Becoming a World-Class Automaker and Building a Century-Old Huaihai. It will collaborate with global partners for co-creation, co-building and shared benefits, better serving users worldwide.
Post time: May-13-2026