On January 16, 2026, the 2026 Huaihai New Energy Global Marketing Conference kicked off grandly in Xuzhou, Jiangsu. Core partners from over 40 countries and regions worldwide, industry authorities, and representatives of mainstream media gathered in Pengcheng. With “New Quality Strength, New Models, New Products, New Marketing, New Development” as the core guiding principle, they jointly discussed opportunities arising from industrial transformation and mapped out a new chapter for the globalization strategy.

The morning sessions, including the award ceremony and strategic cooperation signings, proceeded efficiently. In the afternoon, the release of the pivotal strategy and the first-batch vehicle delivery ceremony became the highlight of the entire conference, striking a stirring opening chord for the global upgrading of the Huaihai brand.

During the core agenda of the conference, Mr. Sun Nan, Deputy Director of the Xuzhou Municipal Bureau of Commerce, delivered the opening address, offering high praise for Huaihai New Energy’s global layout and achievements. He pointed out that Huaihai’s practice of deeply cultivating more than 130 countries and regions worldwide is by no means a simple export of goods, but a high-quality “Going Global” model rooted in core technology and guided by long-termism. It stands as a distinct benchmark for the international development of local Xuzhou enterprises and has earned widespread respect for Chinese brands in the global market through solid performance.

Mr. An Jiwen, Vice Chairman of the China Chamber of Commerce for Motorcycle Industry, Chairman of the Micro-Vehicle Professional Committee of CCPIT, and Secretary of the Party Committee and Chairman of the Board of Directors of Huaihai Group, took the stage to share the enterprise’s strategic vision.
As a milestone year marking Huaihai’s 50 years of deep cultivation in the industry, 2026 will see the Group closely follow the strategic mainline of “High-end, Digital-Intelligent, Green, Integrated, and International Development”. With “AI + Five Modernizations & Six Guarantees” as the core engine, the Group will fully activate new quality productive forces.
On the product front, Huaihai will adhere to the strategy of “One Country, One Policy” and “One Product, One Excellence” to achieve three-dimensional market coverage of full-category large and medium-sized products. The philosophy is clear: only by selecting the right products can we sell well. This precise product layout will solidify the foundation of the global market.
On the marketing front, the Group will accelerate the deployment of 50 dedicated teams and logistics warehousing centers in key markets. On the cooperation front, Huaihai will open up five core resources to drive a deep upgrade from “trade exchanges” to “industrial integration” with global partners, steadily realizing the leap from “China’s Huaihai” to “World’s Huaihai”.

“Ms. Xing Hongyan… took the stage to share insights on ‘AI-Driven Omni-Channel Marketing and In-Depth Localization.’ Her presentation showcased Huaihai’s robust overseas capabilities backed by concrete data.”

In 2025, Huaihai’s overseas exports surged by an impressive 50% year-on-year, with multiple localized production projects taking root abroad. In 2026, the Group will focus on 50 key markets and cultivate 50 core strategic partners. By upgrading its global digital platform to double brand exposure and deploying “Product + Technology” joint task forces to deepen engagement at the market frontline, Huaihai aims to successfully replicate the benchmark experiences of doubling regional sales in the Americas and expanding network coverage in Southeast Asia, firmly establishing the “Local Huaihai” brand image in the global marketplace.

Product strength remains the core confidence behind the global layout. At the conference, the grand release of three major product matrices and solutions captured the attention of the entire audience.
Mr. Cheng Guanxing, Director of the Vehicle R&D Center at Huaihai Cross-Border E-Commerce Company, provided a detailed interpretation of the “Huaihai Utility Vehicle Global Solution.” Targeting the global agricultural transportation market, which is projected to reach USD 19.59 billion by 2031, Huaihai launched three exclusive models: the NF-1, NF-2, and the diesel commercial version. Equipped with four-wheel drive, high load-bearing capacity, and customized services for multiple scenarios, these models are precisely tailored to meet global agricultural transportation needs.

Mr. Hu Haiyang, Deputy Director of the Vehicle R&D Center at Huaihai Cross-Border E-Commerce Company, provided an in-depth revelation of the technical core concept: “Intelligent Drive · Boundless Platform, Eternal Endurance.” The HIGO Passenger Platform innovatively adopts an extended-range mode featuring “electric drive as the primary power source, with fuel backup,” perfectly addressing range anxiety in overseas markets. Meanwhile, the PK-1 Cargo Platform, with its flexible and diverse configurations, comprehensively covers commercial scenarios such as logistics and refrigerated transport.
Mr. He Jie, Executive Deputy General Manager of Huaihai Holding Group Passenger Vehicle Company and Dean of the Passenger Vehicle Research Institute, introduced the new lightweight HIGO Generation 2. Setting new industry benchmarks with automotive-grade manufacturing standards, it demonstrates Huaihai’s leading technological prowess.

Sixteen key localization projects were officially incorporated into the 2026 cooperation blueprint. Customer representatives from four core regions—Southeast Asia, the Americas, South Asia, and Europe—took the stage to share their cooperation stories.

From the deep cultivation of the Southeast Asian market to the high recognition earned from users in the Americas, these vivid and authentic cases serve as a powerful testament to the global competitiveness of Huaihai’s products and services. Furthermore, they underscore the strong vitality of the “Product + Partner + Localization” model.

Raúl Eduardo Flores León, representative of North American clients, highly praised Huaihai’s outstanding local adaptation capability and superior product quality. As the golden key—symbolizing responsibility and commitment—was officially handed over, the new vehicles departed from Xuzhou and headed for markets across the Americas and the globe. This milestone marks the comprehensive transition of Huaihai’s globalization strategy from a grand blueprint to concrete reality.

In the future, Huaihai will take AI digital intelligence as its core engine and localized operations as its solid foundation. Hand in hand with global partners, we will ride the wave of the new energy industry, steadily advancing toward the grand vision of “A Century of Huaihai, A World of Famous Vehicles”, and jointly writing a new global chapter in green mobility.