What has happened in the world over 50 years?

18,250 days and nights. 600 months.

The sun has risen and set 18,250 times.

Our wheels have traveled enough to circle the Earth 2,495,321 times.

Transportation has evolved through over 200 generations.

Millions of brands have been born and vanished.

Vehicles have been replaced billions of times.

Countless factories have sped up every process in the name of efficiency.

Industry standards have been rewritten and updated hundreds of times.

Technology changes so fast that it’s hard to keep up.

The market chases “viral hits,” slowly losing the spirit of craftsmanship.

Countless products are manufactured, only to be forgotten.

But we? We have dedicated 50 years of craftsmanship to one single mission: Building great vehicles.